Imagine a billboard that reveals a different image from every angle, a package that changes color when you move it, or a business card that creates a 3D effect when tilted. These are just a few examples of the possibilities that lenticular prints offer. Lenticular prints are not only striking and unique, but they also have the ability to attract attention and leave a lasting impression on your target group. In this blog post we delve deeper into the power of lenticular prints in your company and discover the endless possibilities they offer to take your offline marketing to a new level.
Why lenticular?
Lenticular prints offer countless benefits that can take your brand to new heights. In the world of billboards, packaging and promotional materials, your brand immediately catches the eye thanks to the striking properties of lenticular prints. They invite interaction, where people become fascinated by viewing the image from different angles and discovering what changes. This involvement and curiosity strengthens the bond with your brand. Moreover, lenticular prints remain in people's memories for a long time because they are so unique. This anchors your brand in association with innovation and creativity. And with the flexibility to apply lenticular prints to various materials such as business cards, posters, menus and more, the possibilities are truly endless.
How to use lenticular printing?
Your goals
Lenticular prints are an excellent way to achieve your goals. Do you want to stand out from the competition? Lenticular prints immediately attract attention through their movement. Use them for advertising campaigns, product launches or exhibition stands. In addition, lenticular prints associate your brand with innovation and creativity, making them ideal for brand reinforcement on business cards, brochures or packaging. They also invite interaction , which involves customers and makes them curious.
Effective designs
Lenticular printing offers a unique opportunity to add movement to printed matter. If you want to create effective designs for marketing-oriented lenticular prints, here are a few important things to keep in mind:
Audience and message: Start by understanding your audience and the message you want to convey. What do you want the viewer to see or experience? Think about how you can use lenticular effects to reinforce your message.
Limitations and possibilities: Lenticular printing has some limitations, such as the number of frames and the viewing angle. Take this into account when designing.
Image Selection: Choose images that work well with lenticular effects. Moving elements, depth and contrast are important. Make sure your images are sharp and of high quality.
Testing and optimizing: Test your design at different viewing angles and distances. Adjust as necessary to achieve the desired effect. Also think about the placement of your lenticular prints, such as in stores, at trade fairs or in direct mail.
Creativity: Lenticular printing offers endless creative possibilities. Dare to think outside the box and surprise your target group with unique designs.
In short, effective designs for lenticular prints combine technical knowledge with creativity and a good understanding of your target group. Be inspired by the possibilities and make an impression with your marketing-oriented lenticular prints!
Where you can use these prints
Lenticular printing offers an engaging way to add visual effects to marketing materials. Here are some interesting applications where lenticular prints can make an impression:
Packaging: Lenticular effects on packaging stand out on the shelf and attract buyers' attention. Consider packaging for products such as perfume, chocolate or toys.
Billboards and Posters: Lenticular effects make posters and other advertising more powerful. Think of large billboards along the highway or posters in bus shelters that show different images from different angles.
Point-of-Purchase Displays: In stores, lenticular displays can grab customers' attention. For example at the checkout, where you see a lenticular card or display that reveals a message from different angles.
Business Cards: Make an impression with a lenticular business card that changes images as you move it. It will certainly stick in the minds of potential customers.
Invitations: Send lenticular invitations for company parties, product launches or anniversaries. The moving effects will arouse the curiosity of the recipients.
Museum shops and souvenirs: Postcards, bookmarks and other souvenirs with lenticular effects are popular in museum shops. Think of a lenticular Mona Lisa that changes from different angles.
