Have you ever come across street advertisements that change image as soon as you walk past them? Or maybe one that looks like 3D, or an animation? These are lenticular street advertisements!
These prints are of course super striking and unique. They exist in a smaller size, but also super large. Even meters long and high!
Lenticular prints are a form of innovative street advertising that is widely used. In this blog post we delve deeper into the world of lenticular street advertisements and discover the impact they have on passers-by and advertisers.
Different types of lenticular advertisements
Lenticular ads come in different shapes and sizes, such as:
- Large format wall advertisement
- Bus stop advertisement
- Vehicle advertising
- Billboard
They all have different applications and opportunities. The possibilities are endless, so advertisers can unleash their full creativity.
Get the most out of your ad
There are different applications and creative options for each advertisement. Similar to a vehicle advertisement, here the effect works automatically as, for example, a bus passes by. The angle from which you see the print automatically changes!
This also allows you to create an animation. There are very nice examples of this.
Large format advertisements measuring meters in size are very impressive to see. These are often located along busy streets with many pedestrians. As you walk past, the image changes and this is of course super striking. With these prints, strangely enough, it works best to use fairly simple images. This way the effect looks super nice!
Bus stop advertisements and smaller billboards (which you often find in shopping centers) also work great. Since these are of course cheaper, you can distribute them more widely. There are super creative examples with this species. Because these are smaller, there are more options for creativity.
How to use lenticular advertisements effectively
Design Tips
The right image makes or breaks your ad. Two things are important with these types of advertisements: conspicuousness and conveying the message. How do you best do this?
Salience of lenticular advertisements is determined by the operation of the effect. This must be as successful as possible. Important tips for this are:
Keep it simple
The images must be dynamic enough to do justice to the effect. The image must be interesting enough to attract the attention of passers-by. Even with a quick glance.
To achieve this, it is best to keep the images simple. Excessive use of detail and busyness quickly makes the design unclear. Less is more!
Take the environment into account
Where will this ad be placed? The environment of the advertisement determines the atmosphere and character of the print. If this matches, it provides a better visual experience for the viewer. Of course, the viewer sees the whole picture.
Examples of lenticular advertisements
Vehicle advertising
